Join Refresh Miami and award winning creative director, Meli Chamorro, as she teaches startups how to craft an engaging brand story.

Every business has a story, and how you tell that story is your brand.

- But is your brand story a good one?
- Do people remember it?
- Do people understand it?

Do you find yourself having to explain in person what makes your startup special for people to really get it? Or do they understand it themselves within the first 10 seconds of being on your site?

In a sea of millions of startups, does yours stand out?

A good brand story isn’t just about one shiny ad or a logo. It’s about how your brand sounds, looks, talks, and acts and how all these elements work together.

A cohesive brand system allows you to clearly communicate what you do, why you do it, and how you do it in a simple and memorable way. Without a clear brand positioning and identity, all marketing efforts will feel disjointed to your audience and most likely fail.

As a Creative Director who has worked at the best agencies around the world and been in charge of global rebrands for some of the world’s most iconic companies, Meli Chamorro knows how to make a brand stand out. And as a former two-time founder, she knows that no two businesses are the same, and neither are their needs.

Learn what makes a killer brand story and most importantly – how you can strategically find yours.

Topics To Be Discussed:
- Why your startup is a brand
- What makes a powerful brand story
- Why brand positioning is significant
- How to uncover your unique brand positioning
- Transforming your brand positioning into a compelling brand story that resonates with your audience
- Q&A Session

About Meli Chamorro
Meli Chamorro is an award-winning Miami-based brand consultant who focuses on helping startups with their branding and messaging. Clients have witnessed a 3x conversion rate boost and raised millions in Series A rounds after working with Meli. Learn more about how you can work with her here.

About the Organizer
Founded in 2006, Refresh Miami is the oldest and largest tech and startup community in Miami with over 16,000 supporters. With a mission to educate, inspire, connect and grow the South Florida tech and startup ecosystem; Refresh delivers Miami's technology news daily, produces the beloved #MiamiTech newsletter weekly, organizes events with top-notch speakers in tech, operates the Miami Tech Dashboard tool, curates introductions amongst its members, and hosts the region's job board and tech talent network. Learn more at: www.refreshmiami.com