Why build a brand? Building a rock solid brand foundation for your business can mean the difference between successfully owning the market or owning an anemic business that struggles to gain market share or convert customers into raving fans. If you have an existing business - you need to know the building blocks of branding to determine if you have all the key components in place, what might be missing, or needs fixing. And if you’re a creative professional who works with clients - what I share in this video will help you explain branding in a compelling and motivating way so your clients can understand how important investing in branding is to the success of their business.

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This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications.

Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bullet-proof personal brands, agencies and businesses.

Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.