In this brand strategy 101 course, you’ll learn brand strategy fundamentals, process, framework, elements and deliverables.

✅ FREE PRO BRAND STRATEGY BLUEPRINT:
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This 2023 crash course and brand strategy presentation will give you the foundational principles to building brands using creative strategy.

Specifically, we'll cover:

👉 brand strategy fundamentals
👉 brand strategy framework
👉 brand strategy process
👉 brand strategy deliverables


You’ll discover important brand strategy questions to ask your clients, why you need a brand strategy and brand strategy deliverables including audience persona’s, competitive analysis, differentiation strategy, brand positioning, brand personality, brand messaging, brand storytelling and more.

Finally, you’ll discover the 3A’s of brand growth and learn a robust 12-step brand strategy framework.

0:00 Learn Brand Strategy In 17 Minutes (2023 Crash Course)
1:26 What Is Brand Strategy?
1:58 Brand Strategy Answers Important Questions
2:49 Why Do You Need A Brand Strategy?
3:56 Why Is Brand Strategy So Important?
5:11 What Is A Brand Strategist & What Do They Do?
6:16 Brand Strategy Elements & Deliverables
8:17 Brand Strategy Framework
8:58 #1 Uncover Your Core
9:19 #2 Develop Your Buyer Personas
9:46 #3 Weigh Up The Competitive Brands
10:14 #4 Forge your differentiation Strategy
10:37 #5 Define your strategic market position
11:06 #6 Align your brand archetype
11:33 #7 Shape your brand personality strategy
12:03 #8 Find your brand voice and tone
12:34 #9 Define your brand messaging framework
12:59 #10 Craft your brand storytelling framework
13:38 #11 Design your brand identity system
14:33 #12 Define your marketing plan
14:40 Beyond the brand strategy framework
15:09 3 A's of Brand Growth
15:12 Awareness
15:31 Adoption
15:48 Advocacy

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Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in.
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