Today on Behind The Brand, Seth Godin details everything you (probably) don't know about marketing. Marketing is often a misunderstood concept often viewed as simply creating demand and driving brand awareness. Seth Godin dispels this view by explaining the difference between brand marketing and direct marketing, evaluating the value of a brand in marketing, and reviewing key differences between psychographic and demographic marketing.

His great insight into what we don't know about marketing is adopted from his bestseller - Seth Godin, This Is Marketing.

THIS IS Marketing book link: https://amzn.to/2AXqbBk
Click here to get a free audiobook copy of Seth Godin's NEW book: https://amzn.to/3z5gzQx

Here's everything you probably don't know about marketing from bestselling author, Seth Godin. His new book, This IS Marketing is probably the first and last book you'll ever need to buy on marketing. Hope you enjoy this Behind the Brand look with Seth.

Special thanks to our sponsor at Mazda USA
Check out more about their vehicles here: http://mazdausa.com

Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand

What's in My Gear Bag?
Btw - When you purchase via my links you're supporting my channel to help me make more awesome stuff for you!

Gear bag: https://amzn.to/2IgalGh
How I cart everything around: https://amzn.to/2KzNUKp
Favorite goto run & gun 4k camera: https://amzn.to/2we6zZl
Goto lens: https://amzn.to/2rlLbMy
Workhorse lens: https://amzn.to/2IhdANC
Boom mic: https://amzn.to/2wiVVAq
On camera mic: https://amzn.to/2HVNf8r
Wireless lav mic: https://amzn.to/2IbGHSH
Key lights: https://amzn.to/2IkppCL
Kicker lights: https://amzn.to/2KzKsQ9
Camera monitor: https://amzn.to/2rlKiDI
Favorite travel tripod: https://amzn.to/2rmdtGP
Headphones: https://amzn.to/2jzHHlw
Storage: https://amzn.to/2KErwzv
Pro 5.7k camera set up for interviews: https://amzn.to/2HRp7Ux
Pro lens for interviews: https://amzn.to/2FPRwog
Travel drone: https://amzn.to/2rmyQYO
Local drone: https://amzn.to/2HQGEfw

Here are my personal favorite Behind the Brand playlists:
1. Behind the Brand full-length episodes:
http://bit.ly/BTBfull-length

2. The BEST advice from some of the most successful entrepreneurs: http://bit.ly/supersmartpeople

3. 5 Minutes or less with some of the smartest people on the planet http://bit.ly/BTBunder5min
---------------------
More?
Get Behind the Brand on...
Instagram:   / 1goodbrain  
Twitter:   / bryanelliott  
Facebook: http://fb.com/BehindtheBrand

For business inquiries: [email protected]
See my film and commercial production work here:
http://bit.ly/thegoodbrainwork

Join my Group: https://www..com/BryanElliott and get exclusive access to Behind the Brand full-length video episodes. These are VOD style videos you can watch and re-watch anytime...anywhere -- while in your jammies if you wish. This is much better than having to get all dressed up...paying $2,500 plus flights and hotel for an expensive seminar ticket to learn from someone amazing, at some event run by strangers, that costs a fortune. Instead you can enjoy these masterclass-style videos in privacy on your own for about the cost of a cup of coffee.