Learn how to use color psychology to pick the best colors for your brand personality, strategy and marketing

First, we’ll break down what color psychology is with an overview and how it applies to marketing, branding and consumer behaviour.

Next, we’ll break down each color, their psychological meanings, the attributes and personality they communicate and how they’re used in the world of branding and marketing.

For each color you’ll discover color psychology examples in branding and how the world’s biggest brands communicate through color

Then, you’ll learn how to use color psychology to pick the best color for your brand personality and strategy with step-by-step processes.

0:00 How To Use Color Psychology In Marketing And Branding
1:28 Brand Color Psychology: An Overview
2:32 Red
3:43 Blue
6:21 Yellow
7:49 Green
9:32 Orange
11:14 Black
12:32 White
13:39 Purple
14:48 Magenta
16:11 How To Use Color Pyschology In Your Brand Strategy
16:56 #1: Understand The Audience
18:30 #2: Define The Brand's Position
19:41 #3: Craft The Brand's Personality & Attributes
21:04 #4: Match Attributes To Colors
21:49 #5: Create A Color Palette
25:21 #6: Apply Your Brand Colors Consistently

#colorpsychology #colorpsychologyinmarketing #colorpsychologyinbranding #marketingcolorpsychology #brandingcolorpsychology #colorpalettes #colorpallette #colorharmony #colormeanings


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