George Stalk Jr., business strategist and author of the book 'Competing Against Time', reveals the surprising ways companies can harness the power of time to blow past competitors, boost productivity, and send profits soaring.

Competing Against Time is the ONE book that Apple CEO Tim Cook makes all his executives read.

In this episode, you'll learn the proven 'hardball' strategies that market leaders like Toyota use to win and discover the counterintuitive approach of paying more to ship and manufacture faster - and how those time advantages translate into unassailable market dominance.

George shares eye-opening examples of how relentlessly reducing time and variance through the entire value chain creates an avalanche of competitive advantages nearly impossible for rivals to copy. But it's not just about speed - it's about building a fast-moving, low-variance organization primed to adapt, innovate, and seize opportunities others can't even see.

Whether you're a business leader, entrepreneur or ambitious professional, this episode will give you a radical new lens for gaining an unbeatable edge in any industry. After listening, you'll never think about business strategy or competition the same way again.

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00:00 - Intro
01:06 - On playing “Hardball”
06:27 - How to fix culture
13:42 - Advantages for private vs. public companies
24:25 - On having different time horizons
34:05 - Why private companies hold more capital
37:30 - On “Competing Against Time”
48:37 - How Walmart attacked K-Mart
53:27 - What’s the relationship between focus and time
55:23 - The Heavy-Spender Phenomenon
58:39 - How cost and time relate
01:05:46 - How does speed transfer to software companies
01:15:26 - Just-In-Time and Lean Manufacturing

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Like the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Past guests include Naval Ravikant, Daniel Kahneman, Jim Collins, Angela Duckworth, Seth Godin, Melanie Mitchell, & Esther Perel.