Seth Godin discusses creative work, fear, shame, trusting yourself, what it means to be a professional, how to become an observer of reality, emotional labor, how we learn, and what it means to live a life of meaning.

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00:00 - Intro
01:05 - The importance of process
02:07 - A pattern for succeeding in creative work
03:40 - The history of "hacks"
07:08 - Why you have to choose who to please
11:55 - How to de-bug your inner voice (the three pillars)
17:36 - Why failure is essential for learning
19:54 - Become an observer of reality
23:05 - Sunk costs
27:36 - How Godin makes important decisions
33:14 - On emotional labor and success
37:22 - Winning the "birth lottery" and luck
42:57 - The importance of "no"
47:04 - How to give a good talk
50:55 - What is the goal of a book
53:38 - Why we focus on criticism
55:54 - Creativity is a choice
57:32 - Trust yourself
59:06 - Professionals vs amateurs
01:02:16 - Meeting "spec"
01:06:56 - The permeance of shame
01:11:20 - Coaching vs criticism
01:16:40 - Godin's business mistakes and lessons



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Like the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Past guests include Naval Ravikant, Daniel Kahneman, Jim Collins, Angela Duckworth, Seth Godin, Melanie Mitchell, & Esther Perel.