INTERVIEW OVERVIEW
Wharton’s Barbara Kahn speaks with Stuart Weitzman, founder and chairman emeritus of Stuart Weitzman Shoe Company, about the decision to manufacture in Spain, brand values, innovative marketing ideas, branching out into the Asian market, and much more.

SHOW OVERVIEW
Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. All segments were originally aired live from the Wharton School on SiriusXM Channel 132.

#stuartweitzman #marketing #retail #shoes
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