Understanding other companies' playbooks behind their launch strategy and tactics for gaining traction can serve as a foundation for your own explorations. In this workshop, you'll analyze how breakout creator-focused companies gained traction and overcame the cold start problem. You'll be able describe the creator growth loop, analyze successful referral programs, and explore specific channels to target your creator persona.

Conrad Wadowski is the Founder of Kick, a financial sidekick that helps self-employed creators and soloprenuers save an average of $10k on their taxes–and get peace of mind to focus on what matters.

Previously, Conrad was the Co-Founder of Teachable, an education technology company that helps anyone launch their own online course. He was also an active investor in companies like Circle, Copy, Unit, Argyle, and others.

Prior to that, Conrad was the Founder of GrowHack. GrowHack was an educational program that helped founders become more technical in order to help them grow their users and revenue. The GrowHack online program was expanded to work with 2,000 students and a dozen instructors from companies like Venmo, Dropbox, and Facebook.

For full course materials, assignments, and more, visit the Creator Economy course website https://creatoreconomycourse.xyz/.

What is the Creator Economy Course?
200 million people became creators in the last decade, transforming business and technology as we know it. Li Jin, Co-Founder and General Partner at Variant, has been a pioneer in this space and is a leading expert on the subject. In this course, she dissects the underlying fundamentals of this trend so you can apply it to your professional career: as a founder, builder, or investor.

These course videos and content are from Li’s highly-rated Creator Economy Course, held Spring 2021. While thousands of students applied to join the first cohort, only 150 students were accepted to the live course. Now, anyone can watch the course videos and access the reading materials to learn more about Building for the Creator Economy.

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