An explosion of tools have emerged to serve creators, empowering them to not only advertise other brands, but to become their own businesses. In this module, you'll dive into the history and current state of the creator ecosystem, explore the major segments of creators, and understand creators' psychology.

Workshop Objectives
- Understand the psychology and hierarchies of creator needs and how startups can help creators meet these goals
- Translate the concept of ‘creators as cult leaders’ to products that help them build affinity, fan loyalty, and monetize

Key Terms: Creator lifecycle, Creators as cult leaders, Cult enablement platforms, Creator hierarchy of needs, and Creator-Market Fit

For full course materials, assignments, and more, visit the Creator Economy course website https://creatoreconomycourse.xyz/.

What is the Creator Economy Course?
200 million people became creators in the last decade, transforming business and technology as we know it. Li Jin, Co-Founder and General Partner at Variant, has been a pioneer in this space and is a leading expert on the subject. In this course, she dissects the underlying fundamentals of this trend so you can apply it to your professional career: as a founder, builder, or investor.

These course videos and content are from Li’s highly-rated Creator Economy Course, held Spring 2021. While thousands of students applied to join the first cohort, only 150 students were accepted to the live course. Now, anyone can watch the course videos and access the reading materials to learn more about Building for the Creator Economy.

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