Becoming a creator is a new, coveted career path in the digital age. What frameworks guide how creators think about monetization, and which tools/platforms to use? In this module, you'll learn to answer these questions and analyze creator-focused companies through various frameworks, like effort vs. earnings, and passive vs. active income.

Workshop Objectives
Understand the landscape of creator monetization options, creator psychology when it comes to monetization, and how startups can better enable creators to meet their financial goals.

Key Terms: Business Model Fit, 6 Creator Business Model Q’s (5 Ws and H), Multi-SKU creators / portfolio of revenue, Earnings vs. Effort, Creator comp package, Creator middle class

For full course materials, assignments, and more, visit the Creator Economy course website https://creatoreconomycourse.xyz/.

What is the Creator Economy Course?
200 million people became creators in the last decade, transforming business and technology as we know it. Li Jin, Co-Founder and General Partner at Variant, has been a pioneer in this space and is a leading expert on the subject. In this course, she dissects the underlying fundamentals of this trend so you can apply it to your professional career: as a founder, builder, or investor.

These course videos and content are from Li’s highly-rated Creator Economy Course, held Spring 2021. While thousands of students applied to join the first cohort, only 150 students were accepted to the live course. Now, anyone can watch the course videos and access the reading materials to learn more about Building for the Creator Economy.

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