In this episode of the Brand Gravity Show, we dive deep into the world of branding and marketing with Laura Bull, a best-selling author and seasoned brand strategist. Laura brings her wealth of experience from a decade at Sony Music Entertainment and her insights as a recognized leader in transforming individuals into influential and competitive business brands. We explore the nuances and intersections of branding and marketing, delving into what it takes to build a successful personal brand. Laura shares her unique perspective on achieving brand clarity, the importance of owning your image, and the strategies behind expanding your influence from an individual level to an empire.

Connect with Laura here:
www.thebrandmgmt.com
  / thebrandmgmtco  
From Individual to Empire: https://www.thebrandmgmt.com/the-book

Connect with Kaye here:
Brand Personality Quiz: https://www.kayeputnam.com/brandality...
   / marketingkaye  
  / marketingkaye  
https://www.kayeputnam.com/
https://www.kayeputnam.com/brand-clar...

#onlinebusiness #brandpsychology #brandstrategy

🎙Tech Specs: https://kit.co/kayeputnam/youtube-liv...
🤓 Online Business Resources: https://www.kayeputnam.com/resources/

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[00:00] Intro
[00:52] Branding vs. Marketing
[02:00] Building a personal brand
[04:50] What makes a successful brand
[07:06] Get brand clarity
[09:57] Brand matrix
[12:41] Owning your image
[17:55] Redefining and growing your influence
[22:32] Individual to empire
[25:29] Unique revenue streams
[27:30] Where to find Laura
[27:55] Grow your personal brand
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📚 MY FAVORITE BOOKS:
Personal Development Books: https://kit.co/kayeputnam/self-develo...
Branding Books: https://kit.co/kayeputnam/branding-books

💻 BUSINESS TOOLS & SOFTWARE I RECOMMEND:
Set up & sell an online course: http://bit.ly/KayeTeachable
Host live or evergreen webinars: http://bit.ly/KayeEZWebinar
Build a lead-generating quiz: http://bit.ly/interactquizzes
Archetype-specific templates & assets: http://bit.ly/KayeCM
Captions for videos: http://bit.ly/KayeRev
Drag & drop launch funnels: http://bit.ly/KayeCF
I use Divi to build 99% of sites for me & clients: http://bit.ly/KayeDivi
& prefer to host on WPEngine: http://bit.ly/KayeWPEng (get 2 months free!)

Many of the links are affiliate links, meaning if you sign up, I’ll get a small payment as a thank you at no additional cost. I appreciate you supporting this channel!

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🧠 ABOUT:
Kaye Putnam is a psychology-driven brand strategist for entrepreneurs who want to stand out in the market, connect with clients/customers on an emotional level, and scale their businesses.

Stick around & subscribe to learn more about... naming your brand, using psychology in business, online marketing strategy, brand design, finding your voice, creating a team culture, scaling using brand standards, ...and a whole lot more!