Here's the Stanley I purchased: https://amzn.to/47ydOra (along with 20K other people this month on Amazon 🤪)

Discover your innate brand advantage: https://www.kayeputnam.com/quiz

Ever wondered why a simple cup can command a $50 price tag? As a brand builder, this case study offers invaluable lessons. From leveraging the bandwagon effect and social proof to tapping into niche markets and harnessing the scarcity effect, there's much to learn and apply.
Join me as I dissect the Stanley Cup phenomenon and draw actionable insights for small businesses and entrepreneurs.

#onlinebusiness #brandpsychology #brandstrategy

🎙Tech Specs: https://kit.co/kayeputnam/youtube-liv...
🤓 Online Business Resources: https://www.kayeputnam.com/resources/

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00:00 Intro
01:50 Bandwagon Effect
06:18 Product Adaptation
08:00 Endowment Effect
09:28 Scarcity Effect

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📚 MY FAVORITE BOOKS:
Personal Development Books: https://kit.co/kayeputnam/self-develo...
Branding Books: https://kit.co/kayeputnam/branding-books

💻 BUSINESS TOOLS & SOFTWARE I RECOMMEND:
Set up & sell an online course: http://bit.ly/KayeTeachable
Host live or evergreen webinars: http://bit.ly/KayeEZWebinar
Build a lead-generating quiz: http://bit.ly/interactquizzes
Archetype-specific templates & assets: http://bit.ly/KayeCM
Captions for videos: http://bit.ly/KayeRev
Drag & drop launch funnels: http://bit.ly/KayeCF
I use Divi to build 99% of sites for me & clients: http://bit.ly/KayeDivi
& prefer to host on WPEngine: http://bit.ly/KayeWPEng (get 2 months free!)

Many of the links are affiliate links, meaning if you sign up, I’ll get a small payment as a thank you at no additional cost. I appreciate you supporting this channel!

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🧠 ABOUT:
Kaye Putnam is a psychology-driven brand strategist for entrepreneurs who want to stand out in the market, connect with clients/customers on an emotional level, and scale their businesses.

Stick around & subscribe to learn more about... naming your brand, using psychology in business, online marketing strategy, brand design, finding your voice, creating a team culture, scaling using brand standards, ...and a whole lot more!