Keynote at SaaStock16: Bastiaan Janmaat – CEO at DataFox

In his presentation at SaaStock16 Bastiaan Janmaat, CEO and Co-Founder at Datafox, explains how they left it too late to set up their outbound Sales Strategy. He outlines their 4 step approach to turn things around:

- Pick the right companies to go after
- Build a relationship by taking a personalised approach
- Incentivise your reps to do the right things that you want them to do
- Support your sales team with collateral and marketing efforts to educate your future customers

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