How to Run a B2B Software Pilot Program and Get Your First Customers
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 Published On May 22, 2023

Get your first customers and successfully launch your B2B SaaS pilot program. Andrew shares how to run a software pilot plan and ways to make them more successful.

Struggling to acquire your first 10 customers for your B2B SaaS startup?

Andrew’s tips for running a successful software pilot can help with that.

Learn best practices for launching a B2B SaaS pilot program and acquiring your first customers. Andrew will share insider tips and tricks to help you execute your pilot program effectively, measure success, and guide your growth strategy.

You'll learn how to:
- Successfully launch your first software pilot program
- Acquire those crucial first customers
- Effectively execute a pilot program and measure success
- Use your experience to guide your growth strategy and pitch investors with confidence

Free Resources Mentioned
Headway Resource Library
https://www.headway.io/resources
Ready to Scale Video Series
https://www.headway.io/ready-to-scale
Startup Foundations Video Series
https://www.headway.io/startup-founda...
Founder's Mindset Video Series
https://www.headway.io/startup-founda...
ProfitWell - Willingness to Pay
https://www.profitwell.com/recur/all/...

Connect with Andrew
  / andrewverboncouer  

Book a Call
https://www.headway.io/free-consultation

00:00 - Intro
02:16 - Benefits of a Software Pilot Program
04:55 - PLG vs SLG SaaS Pilot
10:10 - Software Pilot Best Practices
16:13 - Your First 5 Pilots
20:35 - Selling Your SaaS Pilot
25:26 - Ongoing Call Structure
30:35 - Continuous Impact Loop
35:01 - Q&A and Discussion
39:58 - Pricing Paid SaaS Pilots?
42:45 - Pitching Your Software Pilot?
47:05 - LinkedIn for Finding First Customers?
53:03 - Closing Thoughts

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