Pic PR and CHD Living won at The Drum Awards for Social Purpose in the Best Responce to Change category for its work on 'Adopt-A-Grandparent'.

Here, Abbie-Jaye Wilson, operations director of PicPR reveals the secrets of this successful project.

The Drum Awards is a global awards program which recognizes best practice, the best companies and the best people from across the marketing and communications industry.

Check out, https://www.thedrum.com/awards, for more details on how to enter.
---------------------------------------------------------------------------------------------------------------------------

Subscribe & Follow The Drum

YouTube:    / thedrumtv  
Website: www.thedrum.com
Facebook: www.facebook.com/thedrumpage
Twitter: www.twitter.com/thedrum
Instagram: www.instagram.com/thedrummag
LinkedIn: www.linkedin.com/company/thedrum