Getting a business off the ground may be challenging—but scaling up requires a fresh skillset. As many businesses adjust to the new normal there’s a renewed focus on growth. Start-ups and scale-ups are working to service their existing customer base, as well as identify and access new markets and customer opportunities. You can watch the vibrant discussion on the changes that brands need to make as they evolve from start-ups to scale-ups to mature businesses. With Rob Bartlett, VP at frog UK, Sayed Hajamaideen, Marketing Director at SMARTY Mobile, and Shaeren McKenzie, CMO & Marketing Leader. Available on-demand video.

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