Salesforce Composable Storefront review, the third in the series of storefront reviews designed to help you make more informed choices when you go headless and choose a prebuilt head – eCommerce storefront – FEaaS. If you are a Salesforce Commerce Cloud customer, you may already be considering going headless and looking at the composable storefront.

There have been an increasing number of new options appearing on the market that deliver you a storefront you can customize as. To help you determine which is best for you, I created a simple analysis tool with 9 questions or considerations you should make when choosing what's suitable for you. Following that video, I had a few of you reach out asking if I could review some of the storefronts.

So I chose 4 storefronts, and I used my own framework to provide a high-level analysis to help you make a shortlist. When I started editing them together into a video and providing a little conclusion, the final video was way too long.
So I choose to re-edit them into separate videos, with a separate summary video. This video is Composable Storefront.

I’ll add the links here as they are published.
Frontastic
   • How To Select the Right Ecommerce Sto...  

VueStorefront
   • How To Select the Right Ecommerce Sto...  

Salesforce Composable Storefront
   • How To Select the Right Ecommerce Sto...  

Front Commerce
   • How To Select the Right Ecommerce Sto...  

Just a quick note on the methods I used to get the data for the questions. This analysis was made
o by talking directly to some of the vendors
o Looking through documentation and reference materials
o Getting feedback from developers who have worked on the storefronts
o Downloading software where possible
o Using google devtools
o Using google lighthouse to analyse 3 sites for each storefront - I will be keeping the sites anonymous.
o I used BuiltWith to help me find live sites.
o I took lighthouse scores for both desktop and mobile separately
o I ran five tests for desktop and mobile on each site and used the best scores
o I then averaged out the individual scores for each attribute across the sites
o This gives a good indication, but as we all know, a lot of the time, it can also come down to the developer’s implementation.

See more of my articles on LinkedIn
  / jjwilliams  

Most of what I have learned in the MACH / headless architecture world has been while building Amplience headless cms, DAM, and dynamic media services. Take a look at the Amplience Website and see a MACH platform in action
https://amplience.com

00:00 Introduction and Review Methodology
01:45 Review of Composable Storefront
08:04 Summary of Review Findings