How To Select the Right Ecommerce Storefront - Frontastic (CommerceTools)
Going Headless with John Going Headless with John
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 Published On Nov 10, 2022

If you are going to go headless and decide to go with a prebuilt storefront, the next decision is which one you should choose. There have been an increasing number of new options appearing on the market that provide you with a storefront you can customize as a FEaaS. To help you work out which one is best for you, I created a simple analysis tool with 9 questions or considerations you should make when trying to choose what's right for you. Following that video, I had a few of you reach out asking if I could review some of the storefronts out there.

So I did, I chose 4 storefronts, and I used my own framework to provide a high-level analysis to help you in making a shortlist. When I started editing them together into a video and providing an excellent little conclusion, the final video was way too long.
So I choose to re-edit them into separate videos, with a separate summary video. This first Review is on Frontastic

I’ll add the links here as they are published.
Frontastic
   • How To Select the Right Ecommerce Sto...  

VueStorefront
   • How To Select the Right Ecommerce Sto...  

Salesforce Composable Storefront
   • How To Select the Right Ecommerce Sto...  

Front Commerce
   • How To Select the Right Ecommerce Sto...  


Just a quick note on the methods I used to get the data for the questions. This analysis was made
o by talking directly to some of the vendors
o Looking through documentation and reference materials
o Getting feedback from developers who have worked on the storefronts
o Downloading software where possible
o Using google devtools
o Using google lighthouse to analyse 3 sites for each storefront - I will be keeping the sites anonymous.
o I used BuiltWith to help me find live sites.
o I took lighthouse scores for both desktop and mobile separately
o I ran five tests for desktop and mobile on each site and used the best scores
o I then averaged out the individual scores for each attribute across the sites
o This gives a good indication, but as we all know, a lot of the time, it can also come down to the developer’s implementation.

See more of my articles on LinkedIn
  / jjwilliams  

Most of what I have learned in the MACH / headless architecture world has been while building Amplience headless cms, DAM, and dynamic media services. Take a look at the Amplience Website and see a MACH platform in action
https://amplience.com

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