In the 5th and final part of this Pulse Check series on Mergers and Acquisitions in Higher Ed, Kin Sejpal is joined by R. Ethan Braden and Kati Pratt, the brilliant minds behind the Comeback campaign, to explore the captivating brand development journey of Purdue Global following its acquisition by Purdue University in 2017.

• Discover the crucial role insights play in shaping a compelling brand narrative.
• Learn how to find substance amidst a crowded, transactional, and noisy market landscape.
• Explore strategies to transition from a transactional acquisition to a genuine merger of two entities.
• Gain insights into navigating the integration of two brands to achieve clear alignment and trust within both organizations.
• Understand the significance of cultural fit for long-term success in brand development and mergers.

Guest 1 Name: R. Ethan Braden
Guest 1 Social:   / robertethanbraden  


Guest 2 Name: Kati Pratt
Guest 2 Social: 
  / katipratt  
  / kati_pratt  







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Connect With Our Co-Hosts:
Mallory Willsea 
  / mallorywillsea  
  / mallorywillsea  


Seth Odell 
  / sethodell  
  / sethodell  


About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network (https://podcasts.enrollify.org/) . If you like this podcast, chances are you’ll like other Enrollify shows too!  


Some of our favorites include Generation AI (https://generationaishow.com/) and Confessions of a Higher Education Social Media Manager (https://podcasts.enrollify.org/confes...) .


Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com (https://451.elmt.link/49ocwR8) . 


Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit (http://engage.element451.com) in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 


Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com (http://engage.element451.com) — we can’t wait to see you there!