In this dialogue, CCARE’s founder and director, Dr. James Doty, asks Dr. Kyra Bobinet about her life’s work and what role compassion may have played.

Dr. Kyra Bobinet has five words of advice on engaging people in health: be caring, authentic, and useful.

As a national speaker, author and CEO-founder of engagedIN, a neuroscience behavior design firm, Kyra devotes her life to cracking the code of WHY we engage in what we do. Everyday, she and her team use neuroscience and design thinking to make health and wellness more engaging.

For this work, Kyra received the 2015 Innovator Award from Harvard where she received her Masters in Public Health. She earned her medical degree at UCSF School of Medicine.

Dr. Bobinet is the author of Well Designed Life: 10 Lessons in Brain Science and Design Thinking for a Mindful, Healthy, and Purposeful Life and authors a column on behavior neuroscience design for ExperienceLife magazine.

She has founded health start-ups, created blockbuster products, designed health apps, and patented big data algorithms. She started mindfulness programs and clinical studies on mind-body medicine as an executive at Aetna.

Dr. Bobinet co-teaches patient engagement and health design with Dr. Larry Chu at Stanford School of Medicine and studied in BJ Fogg’s behavior design lab.

When she’s not geeking out on neuroscience, you can find her engaged in her kids, minimalist eco design, indigenous culture, and surfing.

To learn more about CCARE, please visit ccare.stanford.edu.