Unlocking the Secrets of Product Market Fit for Your Startup with Aram Melkoumov
Founder Institute Founder Institute
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 Published On Jan 9, 2024

Aram Melkoumov, founder of Crowdinker and an FI mentor, discusses how startups can find the right product-market fit in this interactive webinar.

Here's everything we learnt from him:

💡 The key to success is being able to sell your product to multiple similar types of customers, not just achieving initial sales.

📈 Intercom's co-founder realized they reached product-market fit when they no longer had to do advertising and promotion, as the product went viral and gained thousands of new signups overnight.

💡 Airbnb achieved product market fit by tapping into a growing demand for alternative accommodations, leveraging different marketing strategies to build trust and continuously adapting to match evolving traveler needs.

🚀 It's important to launch quickly and be flexible with your solution, rather than waiting for perfection that may not solve the customer's issues.

💰"Don't sell yourself short, try to go with the higher price and then if they bulk, okay bring it down a little bit."

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