Seth Godin is the author of 21 international bestsellers that have changed the way people think about work. Seth’s books include Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. Seth writes one of the most popular marketing blogs in the world, and two of his TED talks are among the most popular of all time. His latest book is The Song of Significance: A New Manifesto for Teams.

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Links to everything discussed: https://tim.blog/2024/03/20/seth-godi...

[00:00] Start
[06:29] Writing a provocation rather than a prescription.
[13:23] Divvying up concepts.
[16:40] Comprehension over complication.
[19:13] How Seth fulfills a blog post’s purpose.
[22:43] Claude AI vs. ChatGPT.
[23:56] How Seth Godin as a Service (SGaaS) maintains consistency.
[27:38] Simplification over exaggeration.
[32:10] Working with Isaac Asimov and getting a Clue.
[37:08] How Seth moves life’s story forward (even when he loves the current chapter).
[43:43] Why does Seth write?
[45:14] Is an ounce of prevention worth a pound of sinecure?
[45:30] Parting thoughts.

Tim Ferriss is one of Fast Company’s “Most Innovative Business People” and an early-stage tech investor/advisor in Uber, Facebook, Twitter, Shopify, Duolingo, Alibaba, and 50+ other companies. He is also the author of five #1 New York Times and Wall Street Journal bestsellers: The 4-Hour Workweek, The 4-Hour Body, The 4-Hour Chef, Tools of Titans and Tribe of Mentors. The Observer and other media have named him “the Oprah of audio” due to the influence of his podcast, The Tim Ferriss Show, which has exceeded 900 million downloads and been selected for “Best of Apple Podcasts” three years running.

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