David Melnikoff studies how our goals affect how we feel about things. When stuff helps us reach a goal, we like it…even if it’s not the kind of thing we’d ordinarily like. In our conversation, we talk about what psychologists mean when they talk about people’s “attitudes,” how goals can affect those attitudes, and why all of this means that people can sometimes come to like immoral people.

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Opinion Science is a psychology podcast exploring the science of our opinions, where they come from and how they change. Each week I talk to social scientists and professional communicators about how the work they do reveals key insights about public opinion and persuasion.

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