What is SEO and how does it work? If you've just started a handmade business, whether selling on Etsy or via an ecommerce shop like Shopify, maybe you've heard that SEO (search engine optimization) is important to your business, but you're not quite sure exactly what SEO is and how it works. In this video, I'll explain the basics of SEO for beginners, including what search engine optimization is, how search engines pick what goes first in search results, and some SEO tips for getting your website or Etsy shop found by search engines.

✅ Check out my Skillshare class, DIY SEO for Ecommerce: https://skl.sh/3C53sBK


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💖 ABOUT MALLORY 👩🏻‍🎤

Hi! I'm Mallory Whitfield. I live in New Orleans, Louisiana, and I’m a marketing mentor & small business coach for high-achieving, multi passionate creative weirdos.

I started my first handmade business way back in 2004, and along the way, I taught myself all about digital marketing and how to run a business. I learned marketing the hard way, making a LOT of mistakes along the way. In 2014, I switched to a full-time career in digital marketing. Since then, I've worked with hundreds of artists, creative entrepreneurs, and small businesses, teaching workshops on SEO, e-commerce, blogging, social media & email marketing at events like Craftcation and New Orleans Entrepreneur Week. As Adjunct Professor at Tulane University's School of Professional Advancement, I taught & developed classes on Digital Media Principles & Strategy and Creating Digital Content.

Learn more about me here: https://www.badasscreatives.com/about



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