GoPro is one of the most popular action cameras in the world which is not surprising given that GoPro basically invented the niche themselves. Before GoPro, adrenaline junkies had to either had to spend a substantial amount of money purchasing expensive camera equipment or they had to settle with recording from a distance. GoPro's cheap and durable cameras revolutionized the way that sports could be captured from the first-person point of view. Even today, GoPro cameras are still quite dominant within the action camera space. However, the same cannot be said about the company itself which has been losing hundreds of millions per year since 2015. When GoPro initially went public, investors pumped the stock to nearly $100 per share, but as GoPro missed expectation after expectation, investors have fled the stock making it nearly a penny stock today. Nick has been trying to stage a turnaround over the past few years and it looks like it may be working given that GoPro just had their first positive 12 month period since 2015. This video explains the meteoric rise and unforgiving fall of GoPro and what happened to GoPro.

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Timestamps:
0:00 - The Merciless Fall From Grace
0:58 - The Good Life
4:03 - Blinded By Success
7:04 - Living In The Future
7:40 - Poor Expansion
8:35 - Lack Of Passion
9:15 - Keep It Simple

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