Panasonic is one of the most iconic Japanese electronic companies of all time. Against all odds, Pansonic rose from the ashes following WW2 and grew to dominate the global electronics market in a wide variety of industries from appliances to TVs. But, more recently, the state of Panasonic isn’t nearly as healthy or strong. In fact, Panasonic has been on a decline for the past 30 years during which time the company has laid off over 150,000 employees. But what’s even more concerning is that based on their balance sheet and financial statements, MacroAxis has given Panasonic a bankruptcy probability of over 100%. This massive fall from grace may seem surprising at first glance but when you take a look at how Panasonic has strayed away from their roots, it all starts to make sense. The 3 principles that allowed Panasonic to dominate the world were their willingness to always keep experimenting, pairing great products with even better marketing, and leveraging downturns to the max. However, the modern Panasonic doesn’t do any of this resulting in their current bleak state. This video explains the story of Panasonic and its visionary founder Konosuke Matsushita and what happened to Panasonic.

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Timestamps:
0:00 - Dire State
2:22 - Always Keep Experimenting
7:22 - Great Products Don’t Sell Themselves
10:44 - Downturns Are A Blessing
13:46 - The Brutal Fall

Thumbnail Credit:
Reuters - Toru Hanai
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