In this episode of the Publisher Lab podcast, Tyler Bishop and SEO Specialist, Zach Ashmun, explore SEO's crucial role for publishers. They discuss AI, the value of unique content, and Google's AI stance. Zach shares his SEO expertise from Ezoic, and they address the shift from third-party cookies in digital advertising. Dive into the dynamic world of SEO!

This week’s stories:
Links are not a top 3 Google Search ranking factor, says Gary Illyes - https://searchengineland.com/links-go...
AI has transformed search, but how should marketers use it for better keywords? - https://www.thedrum.com/insight/2023/...
For premium publishers, proving an advertiser’s return on investment is more important than ever - https://digiday.com/media/for-premium...

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Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.

Chapters:
0:00 - Welcome back to the Publisher Lab
0:28 - SEO Specialist, Zach Ashmun, joins the Publisher Lab
2:55 - The challenge of AI in SEO
5:30 - Google’s emphasis on unique & creative content
9:26 - Google’s evolving stance on AI language
11:29 - Google’s reliance on publishers
12:54 - Potential threats of AI for Google
17:26 - Approachability & the impact of Google's changes
20:42 - The value of creating great content for backlinks
26:14 - Targeting specific figures & content to increase visibility
27:16 - The challenges of self-promotion
31:08 - The value of feedback & critiques
32:25 - ROIs & KPIs after third-party cookies
38:52- Interacting with your audience
42:55 - Episode wrap up

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Hosted by Tyler Bishop & Zach Ashmun
Produced & Edited by Manny Ramos