Join Manny Ramos and Zach Ashmun as they dissect the latest Google algorithm update and its impact on publishers. They delve into critical issues like scaled content, expired domain, and site reputation abuses, highlighting the importance of compliance with Google's guidelines. Zach stresses the value of high-quality content and ethical SEO strategies. This episode is packed with expert advice on navigating the update's challenges and emphasizes the significance of integrity in digital publishing. Tune in for essential insights to stay ahead in the ever-evolving world of SEO!

This Week’s Stories:
Google paying some news publishers to publish AI-generated articles - https://9to5google.com/2024/02/27/goo...
Google releasing ambitious search quality enhancements in the March 2024 core update and multiple spam updates - https://searchengineland.com/google-r...

Check out the Ezoic blog for more great publisher information and the Publisher Lab’s accompanying blog the Publishing Pulse: https://www.ezoic.com/blog

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Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.

Chapters:
0:00 - Welcome back to the Publisher Lab
0:27 - Topics for the week
0:56 - Google pays small publishers to generate AI news content
2:24 - Transparency & effectiveness of AI-generated content
5:06 - Impact of Google's AI initiative on search results
8:57 - Future of AI-generated content for smaller publishers
12:00 - Challenges & feedback on Google’s search quality
15:07 - Impact of Google’s core update on publishers
19:08 - Challenges faced by publishers due to Google updates
23:15 - Scales content abuse, Site Reputation abuse, & Expired Domain Abuse
28:30 - General SEO advice for publishers
31:40 - Episode wrap up

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Hosted by Manny Ramos & Zach Ashmun
Produced & Edited Manny Ramos