In today’s world, many leaders get that people aren’t just buying things. They’re buying into things. Customers and employees need to know why your company, specifically, should exist in this world. But, too often, leaders are either struggling to give a bigger why for their company or the why they’re giving doesn’t pass muster. The result?Companies get caught in social media blunders, accused of inauthenticity, and lose customer and employee relevance in the process.

Purpose is not just a tagline or mission statement but a core principle driving the organization’s decision and actions, and building a purpose-driven company is an ongoing journey, not a one-time destination. Companies that prioritize purpose beyond mere profit, outperform their peers in various aspects, including attracting and retaining talent, fostering innovation, and building strong customer relationships.

So, what is the difference between a company that is purpose-talking versus purpose-driven? It’s not a theoretical question.

Join this Virtual Gathering with Conscious Capitalism partner Jump Associate's Colleen Murray who will share the five key factors that set purpose-driven companies apart and best practices from household brands who are leading the way in purpose-driven capitalism. Participants will have the opportunity to complete Jump Associate’s Purpose-Driven Scorecard, which will help you assess where your company is in your conscious journey and chart a concrete, consistent, and measurable framework to become more purpose-driven.

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Speaker Bio:

Colleen Murray
Partner, Jump Associates

Colleen works with executives through large-scale transformations: reinventing businesses and unlocking new markets. Her experience has crossed a number of industries, including consumer electronics, digital entertainment, consumer packaged goods, and office environments. As a strategic planner, Colleen has helped Jump chart new territory in developing proprietary methods for Opportunity Mapping and Scenario Planning. Colleen has also served as an adjunct faculty member of Illinois Institute of Technology, where she taught students how to plan design research. Colleen holds a Master’s degree in Design Planning from the Illinois Institute of Technology and a B.F.A. in Graphic Design from the University of Illinois.

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Conscious Capitalism, Inc. works to share our business philosophy and how it is put into action at businesses around the world. Gain a new perspective on how your business can elevate humanity under your leadership, see how conscious leaders are working to embed Conscious Capitalism into their businesses, and find new insights on how your business can be a force for good.

Our movement is powered by business leaders who believe that Conscious Capitalism is a way of doing business that better reflects where we are in the human journey, the state of our world today, and the innate potential of business to make a positive impact on the world.

Business leaders in our network are committed to:
- Demonstrating what it means to have a purpose beyond profit
- Cultivating their conscious leadership and culture throughout their business’s entire ecosystem
- Focusing on long-termism by prioritizing stakeholder orientation instead of shareholder primacy

Find out more about Conscious Capitalism, Inc. at https://www.consciouscapitalism.org/.

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