As Conscious Leaders, sometimes we may ask ourselves, “Why isn’t every company part of the Conscious Capitalism movement?"

From acronyms such as CSR (Corporate Social Responsibility) and ESG (Environmental, Social, and Governance) to the day-to-day overwhelm of leading a business that often unleashes the “Someday…” response, perhaps one of the reasons some businesses avert their conscious journeys is because it can be confusing.

But what if it wasn’t complex? What if it was not about the power of “big” initiatives or policies, but instead about the huge power of small, everyday actions? What if we could ensure that every action, big or small, in every business made a positive difference in our world? 

That’s precisely the question that led Masami Sato to create the global-giving initiative and social enterprise, B1G1 (Buy1GIVE1), that has helped businesses around the world generate more than 337 million giving impacts globally.

In this Virtual Gathering, Masami Sato, CEO and Founder of B1G1, and Miren Oca, Conscious Capitalism community member and CEO of the B Corp Certified Ocaquatics Swim School, will share how each of their journeys led them to use business to elevate humanity, how B1G1 works, and how your business, and your customer’s everyday actions, can create truly sustainable impact through social contributions, drawing inspiration from nature.

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Speaker Bios:

Masami Sato
Founder and CEO, B1G1: Business for Good

Masami is an award-winning entrepreneur and the founder and CEO of B1G1, a global Social Enterprise and a certified B Corp based in Singapore.

B1G1 (www.b1g1.com) gives businesses the power to make a real difference by helping them integrate effective giving in what they do. Businesses working with B1G1 have collectively created over 300 million impacts to date in all of the 17 Global Goals in more than 50 countries.
Born in Japan and travelled around the world, Masami has a diverse background as a leader and understands the power of collaboration. She is a 2x TEDx speaker and author of four books. 

Masami's work originates in the belief that people and businesses with a real sense of purpose can change our world. And she is totally committed to the mission to create a world that’s full of giving.

Miren Oca
Director, Ocaquatics Swim School

Miren Oca is the owner and director of Ocaquatics Swim School, a certified B Corporation. Ocaquatics was founded in 1994 and is a locally owned, community involved business that provides positive, fun swimming classes in 5 warm water, beautiful facilities around Miami, Florida.  They employ 160 staff and teach approximately 6000 swimming lessons per week. 
 
Ocaquatics has a 2 fold mission:
 
The mission to their families is to teach swimmers to love swimming and to become safer, more comfortable and more responsible in, on, and around the water.
 
The mission to their team members is to grow them within a framework of social and environmental responsibility, so they can grow the swim school in a sustainable way, and make a bigger impact in the world.

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Conscious Capitalism, Inc. works to share our business philosophy and how it is put into action at businesses around the world. Gain a new perspective on how your business can elevate humanity under your leadership, see how conscious leaders are working to embed Conscious Capitalism into their businesses, and find new insights on how your business can be a force for good.

Our movement is powered by business leaders who believe that Conscious Capitalism is a way of doing business that better reflects where we are in the human journey, the state of our world today, and the innate potential of business to make a positive impact on the world.

Business leaders in our network are committed to:
- Demonstrating what it means to have a purpose beyond profit
- Cultivating their conscious leadership and culture throughout their business’s entire ecosystem
- Focusing on long-termism by prioritizing stakeholder orientation instead of shareholder primacy

Find out more about Conscious Capitalism, Inc. at https://www.consciouscapitalism.org/.

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