50% of startups fail because they don’t solve a compelling or urgent problem.
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Investors are in rapid triage-mode when hearing startup pitches. If your startup doesn’t seem like it has a ‘pulse’, you’ll likely get a fast trip to the no bucket. Crafting a great pitch that compels investors often revolves around the strength of your business problem statement. For better products start with a problem statement. In this Dreamit Dose, managing director Adam Dakin reveals the key to winning over investors with your problem slide. In triage-mode, investors will commonly ask you to describe what problem your startup is solving and can often get to the end of the pitch without an answer to the question: What is the problem the startup is solving? If you leave this question in an investor’s mind after your pitch, something’s wrong. Wondering how to write the best problem statement or how to craft a problem statement for investors? Here we’ll break down the keys to aligning startup problem solution statements, presenting a truly compelling problem statement slide, and pitching your problem statement to investors. The problem slide pitch deck needs to pop and all too often weak startup problem statements cause pitches to fall flat. Learn pro tips on the problem statement startup pitch in this 5-minute Dreamit Dose!

0:00 - Intro
0:37 - What's Your Pulse?
1:33 - Why Most Startups Fail
2:11 - Startup Problem Statements
3:43 - Cover Slide Problem Statement Examples
4:02 - Creating A Great Problem Statement
5:31 - Takeaways
6:29 - Outro