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Starting a new brand is never easy, starting a new luxury brand is even harder. When Hyundai started Genesis in 2017, the original Genesis sedan became the G80. For 2018, the second generation G80 is getting its first refresh and with a new twin-turbo 3.3 V6 under the hood paired with a revised suspension, exterior styling, and interior, the latest G80 Sport looks to challenge the best midsize luxury sedans at a significantly lower price. Buyers who don't need to have the flashiest badge should put one at the top of their shopping list.