The BMW 5 Series has been considered the standard for executive sport sedans for decades. But when something is held in such high regard, it tends to hold a higher price tag. That can leave buyers who want a high-end experience but don’t have a high-end budget feeling left out, but that’s where Genesis steps in. This luxury brand is new on the scene and is looking to take on the established players in the segment by offering high-end luxury without the high-end price.

The products Genesis offers have fared well against premium automakers like Cadillac and Volvo, but it’s about time to see if the Korean luxury brand can stand toe-to-toe with the industry’s gold standard cars. The Genesis G80 Sport lines up almost directly to the BMW 540i, but is significantly cheaper. That’s already a point in favor of the Genesis, but it needs to provide the same drive and luxury experience as the BMW to win over prospective buyers.

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