Byron Lazine interviews Ryan Serhant to discuss email strategy, why Serhant doesn't automate follow-up, the S.MPLE app, starting a real estate business during COVID, Serhant's take on the commission lawsuits and discounted fees, his one piece of advice for individual agents, and the BAM ProBowl—plus what's in his new book, Brand It Like Serhant, and why you need it.

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Timestamps:

00:00–00:56 Intro
00:56 Serhant’s reaction to public opinions about his popularity
03:04 “The biggest client I’ve ever had…”
03:42 Email strategy: “What’s your email system that agents can learn from?”
05:06 Email as part of time management (Harvard School of Business study)
05:40 “I have more folders in my inbox than anyone Microsoft and Apple have ever seen…”
06:54 Serhant’s follow-up process
08:01 “I’ve always followed up with value…and it’s never expecting a response—ever.”
09:12 Who/what do you work for?
10:35 “I just wanted to have the most support staff.”
11:06 Is any of your follow-up automated?
12:36 Serhant’s S.MPLE app & time-hacking
14:48 Not being organized is the #1 reason most salespeople don’t make it.
15:22 Is there a Serhant brokerage CRM? (SRM)
16:07 Starting Serhant during the pandemic
23:03 “We had never started a company before, ever…”
27:33 “When you don’t have someone you can go to 24/7, what do you do?”
31:22 Serhant’s take on the class action lawsuits for agents/brokers everywhere but NY
35:38 His one piece of advice for the individual agent
37:22 “I also don’t think discounted fees is the answer.”
38:37 BAM Pro Bowl on February 7th, with Ryan Serhant as the keynote speaker
39:07 What’s in Serhant’s new book—and why you need it.

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