The amount that LinkedIn is being underestimated by businesses is absurd. If you have a small business, personal brand, entrepreneurial side hustle or anything else, you 100% need to be taking advantage of LinkedIn, especially if your business is B2B. Professionally it is a huge opportunity and the organic reach on LinkedIn right now is still unmatched by any other platform (except maybe TikTok). This is a huge opportunity that too many people are missing out on.
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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.

Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of WeeklyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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