One of the biggest challenges as a creator for most is the constant effort it takes to keep pushing yourself forward and to keep innovating so you continue to "go-up" in views, followers, financially or any other goal that is important to them. This causes friction between doing what the creator WANTS to do and what they think they SHOULD do, which are two very different and important distinctions. If you follow the rule of always making what you want to make, and not what you think will get you the most likes, you will have a much better vision of what to make. Stay in your cocoon, believe in yourself, and don't let the outside voices influences stop you from making when you want to make.
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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.

Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of WeeklyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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