Join Tyler Bishop and Piper Lofrano in a compelling discussion about AI's impact on digital publishing. They delve into the effects of web crawlers on search rankings and what it means for small publishers. Discover insights from a Reuters Institute study on news sites blocking AI crawlers and the tough choices smaller publishers face: block crawlers or lose traffic. They also tackle Google's push for quality content and Reddit's unique content contributions. Tune in to understand the hurdles small publishers encounter in a landscape ruled by giants.

This Week’s Stories:
Half of Top News Sites Blocked OpenAI's Crawlers in 2023 - https://www.adweek.com/media/one-half...
Google: We Want To Reward The Best Content No Matter Site Size - https://www.seroundtable.com/google-b...
Exclusive: Reddit in AI content licensing deal with Google - https://www.reuters.com/technology/re...
How Publishers Are Preparing for Google's AI-Enhanced Search - https://www.adweek.com/media/google-s...
The Next Era of Subscriptions: 3 Trends Shaping Publishers' Paid Products - https://www.adweek.com/media/digital-...

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Chapters:
0:00 - Welcome back to the Publisher Lab
0:25 - Piper returns to the Publisher Lab
0:42 - AI’s impact in digital publishing
2:40 - Blocking AI crawlers & content originality
10:30 - Content creation with AI & value
12:17 - Google’s Search Algorithm Valuing Quality Over Site Size
13:52 - Google & Reddit’s partnership affect on digital publishers
15:00 - Google’s search ranking and publisher concerns
19:34 - Diversifying traffic sources
21:57 - Creating your content with intent and authenticity
25:02 - How publishers are preparing for Google’s SGE
26:12 - Challenges and effectiveness of subscription models 
30:06 - Role of generative AI in search experiences
38:01 - Significance of audience-focused content
39:03 - Episode wrap up

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Hosted by Tyler Bishop & Piper Lofrano
Produced & Edited Manny Ramos