Google announced that they are ramping up enforcement of their ⁠EU user consent policy⁠. Join our podcast panel of expert partners to find out what this means for your business and the steps you need to take to ensure your uninterrupted use your Google services.

🌿What you’ll learn
What is Google’s EU user consent policy?What are the implications of Google’s EU user consent policy for advertisers?Google Consent Mode basic vs. advancedSteps for successfully navigating Google’s requirements

⏱️Timestamps
0:00 Welcome to Consented, a podcast series by Usercentrics
0:50 Meet the host and our topic: Google's EU user consent policy and its impact for marketers
1:05 Quick reminder: who is Usercentrics?
1:39 Privacy regulations and the value of SaaS partnerships
4:28 What are the changes we're seing in the regulatory landscape?
9:33 DMA and Google's requirements as gatekeeper: what do they mean for businesses using Google services?
17:34 Beyond CMP implementation: what steps do you need to take to ensure optimal results?
19:51 Beyond user consent: what should businesses consider to take control of their data?
25:08 What percentage of marketing data might be lost? Will a CMP and Google Consent Mode negatively impact advertising ROI? Should marketers be thinking about optimizing opt-in rates?
29:23 Keeping privacy and marketing on the same side: yes or no?
34:10 Final recommendations on next steps for marketers
34:34 1. A properly-configured CMP
34:38 2. Ensure your CMP is compliant with your local regulations
34:52 3. Implement Google Consent Mode either on the basic or advanced mode
35:37 Summary: Google’s EU user consent policy – what’s changed and what does it mean for advertisers?

🎙️Speakers
⁠Eike Paulat ⁠- Director of Product - ⁠Usercentrics GmbH⁠
⁠Felipe Iregui ⁠- Global Director of Platform Partnerships - ⁠Usercentrics GmbH⁠
⁠Max Lucas ⁠- Senior Consultant & Managing Director -⁠ DWC⁠
⁠Julian Hicks⁠ - Director, Privacy Solutions - ⁠BigID