Explore the data privacy trends for marketers to look out for in 2024: how AI will play a role in the privacy landscape, the effect of the end of third-party cookies on marketers and how to optimize your data strategy with new limitations.
An overview of data privacy trends for 2024Online marketing trends for 2024End of third-party data: what’s next in the cookieless world?The role of partnerships in navigating privacy landscape changes
This podcast can benefit any organization that collects and manages user data for business purposes. The key takeaways are particularly relevant for:
Digital marketers looking to optimize data visibility and improve data-driven marketing performance.Companies that collect user data for marketing purposes via websites.Companies that need to comply with local privacy laws and are looking for professional tools and strategies to achieve compliance.Website owners who want to use various cookies and avoid potentially hefty fines for non-compliant use.Companies looking to boost customer experiences by making data-driven decisions from first-party data.
 
Consented: Privacy and Trust in SaaS Partnerships is a captivating podcast series hosted by Usercentrics, industry leader in consent and preference management solutions. In this thought-provoking series, Usercentrics brings together expert guest speakers from various SaaS, legal, and digital agencies to delve into the pressing issues surrounding user privacy and the consent economy.


Speakers
⁠Hannah Sork⁠
Strategic Partner Manager - Platform Partnerships
⁠Usercentrics GmbH⁠


⁠Tilman Harmeling⁠
Senior Expert Privacy
⁠Usercentrics GmbH⁠


⁠Abrar Sami⁠
Product Marketing Manager
⁠Dorik.io⁠


⁠Frank G. Froux⁠
Founder & CEO
⁠matelso GmbH