Dr. U.S. Awasthi is the Managing Director (MD) and Chief Executive Officer (CEO) of the Indian Farmers Fertiliser Cooperative Limited (IFFCO), having joined the organization on February 1, 1993. Under his leadership, IFFCO has seen significant growth in its fertilizer production, increasing from 24 lakh tonnes to 86.5 lakh tonnes, while its fertilizer marketing efforts have expanded to manage one crore and thirty lakh tons.

In this episode, Vinamre and Dr. Awasthi talked about:

- How urban India will gradually move to villages to tackle problems like pollution
- How Dr. Awasthi saved the sinking ship of IFFCO and made it extremely profitable organisation over time
- The importance of crops, fertilizers and yield for our country and farmers of the nation

Chapters:

00:00 - Intro

02:37 - The story behind US Awasthi’s rings

04:10 - Becoming the first person to invest in art

07:35 - Myth busted: food becomes poisonous with fertilizers?

09:40 - The story behind Save The Soil campaign

13:23 - What people tend to miss about farmers

14:40 - The loss of crops and it’s importance

16:40 - Has fertilizers increased the yield?

18:00 - Nano-tech in fertilizers

19:30 - Is IFFCO owned by the government?

20:15 - How IFFCO managed to get Rs. 600 Billion

22:00 - IFFCO operates digitally

22:30 - You don’t need Harvard to become best executive

24:20 - IFFCO hires people through AI algorithm

26:31 - How the young talent is interested in working with IFFCO

28:00 - How U.S Awasthi saved the organisation from massive losses

31:00 - How to utilize the communications effectively

34:45 - How Mr. Awasthi never swayed away from his mission

38:11 - How to stand for greater good all the time

38:45 - Body-language analysis of ministers

40:50 - Most successful person is the most hardworking people

42:00 - Commonalities between the previous Prime Ministers

43:52 - The future of agriculture in India

45:00 - Mr. Awasthi spent a significant time in Goa

48:17 - Indians were treated poorly abroad during 70s

50:40 - Will urban Indians become self-reliant moving to villages?

51:00 - The future of new India and it’s youth

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