In this video, we're taking at Porter's Five Forces, a tool that helps you perform a Meso-level analysis of an industry.

0:00 Introduction
0:41 Meso-level Analysis
2:00 Porter's Five Forces Summarized
2:52 Force 1: Existing Competitor Rivalry
4:25: Force 2: Threat of New Entrants
5:55 Force 3: Buyer Power
6:28 Force 4: Threat of Substitution
7:15 Force 5: Supplier Power
8:28 High-Profit vs. Low-Profit Industries
9:16 Example
13:27 Advantages & Disadvantages
15:07 Summary

To learn more you can read out companion article to this video:
https://hi.switchy.io/4bY3

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