In this episode of Business To You, Lars talks about Porter's Five Forces and how to use it properly with the aid of some examples from the airline industry. The Five Forces model is a framework that helps assessing the industry attractiveness through the relationship between competition and profitability. The five forces are: rivalry among existing competitors, threat of new entrants, threat of substitute products, bargaining power of suppliers and bargaining power of buyers. Together these forces form a great overview of the task environment.

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Lars de Bruin (  / larsdebruin  ) graduated as Master of Science (MSc.) in Strategic Management from the Rotterdam School of Management, Erasmus University. In addition he has studied business around the world at universities such as UC Berkeley, Harvard, Universitat Pompeu Fabra, London School of Economics, Radboud University and the Chinese University of Hong Kong. Lars has a special interest in strategic M&A and is a licensed Business Valuator in the Netherlands.

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