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BEUC conference: To empower, not to weaken: Rethinking consumer protection in the digital world

The world is changing rapidly. Commercial surveillance, automated decision making, black box algorithms, as well as personalised persuasion and targeted offers are now omnipresent. Consumers are put in a position of ‘digital asymmetry’ – a state of power imbalance which requires a fundamental rethinking of existing legal protections and the very notions of fairness in the digitalised world.

Speakers in this session: Shoshana Zuboff, Author, The Age of Surveillance Capitalism and Professor Emeritus, Harvard Business School
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Background readings on digital asymmetry:

• BEUC report: Structural asymmetries in digital consumer markets, 2021: https://www.beuc.eu/brochure/eu-consu...
• BEUC position paper: EU Consumer Protection 2.0 - Protecting fairness and consumer choice in a digital economy, 2022: https://www.beuc.eu/position-papers/e...