We all know that data is the key. But how to read and use what we already know? And how to make the best out of it for optimizing game's monetisation?

All presentations are based on examples and case studies.

Agenda:

15.00 - 15.30 - Miroslav Pikhart, Head of BI and Monetization at Geewa

Specials offers as the way to turbocharge monetisation in a mobile game - both easy and sophisticated approaches and pitfalls connected to them

Improving monetization is a never-ending iterative process. I'd like to talk about our progress from a game with no monetization systems in the beginning to today's setup, mention some of the most important questions that lead to revenue uplift when answered correctly and present how we're approaching our systems and how you could utilize parts of it in a completely different game. From machine learning tips to measuring the effects of tweaking one visual, this talk has it all.

15.30 - 16.00 - Martin Gajarsky, Senior Game Designer at Pixel Federation

Optimising design for hybrid monetisation

Designing from scratch with in-app and ad monetization in mind VS adding ad monetization to a live game. Examples and data from Train Station 1 and Train Station 2.

16.00 - 16.30 Optimizing game's monetisation based on data: discussion and Q&A session.

Miroslav Pikhart, Head of BI and Monetization at Geewa
Martin Gajarsky, Senior Game Designer at Pixel Federation
Mariusz Gasiewski, CEE Mobile Gaming Lead at Google
Anastasiya Bortnyk, Apps & Gaming Industry Manager at Google