Creative became one of most important levers in performance marketing. What are creative best practices in gaming and non-gaming?

All presentations are based on examples and case studies.

Agenda

15.00 - 15.30
Adam Turowski, Founder at MiriGrowth

8 Types of mobile game and app creatives you should try
Game developers are encountering increasing competition across different channels; it’s becoming harder every day to obtain good results in UA. We all know that a great creative is essential to meet targets — a fact that may become even more critical after iOS 14 and IDFA changes are implemented. At Miri, weekly creative testing has always been at the core of what we do.
Over that past three years, we have worked with around 80 apps and tested approximately 8,000 different videos. From this, we’ve been able to recognize and define the characteristics of certain types of concepts that frequently perform well. We have also seen these concepts work for specific app categories.
In this presentation, we would like to share our typology and discuss the game categories where we’ve seen these specific concepts perform particularly well. We hope this may help in building or improving the testing plan for your game and, as a consequence, achieve better results in UA.

15.30 - 16.00
Lisa Haskins, Head of Data & Marketing at VidMob, Pablo Dopico, Head of Brand & Agencies EMEA at VidMob,

Creatives that work and creative that don't. Learnings from VidMob data and examples.
COVID Gaming Insights coming from Vidmob data and learnings based on it. What learnings for creatives we can take from latest gaming trends? What is getting more important in creative optimisation, what seems to be working less and less. How to approach the creative process from a strategic and operational perspective. Presentation based on examples.

16.00 - 16.30 Effective creatives for games and apps: discussion and Q&A session.

Speakers:
Adam Turowski, Founder at MiriGrowth
Lisa Haskins, Head of Data & Marketing at VidMob,
Pablo Dopico, Head of Data & Marketing at VidMob,
Mariusz Gasiewski, CEE Mobile Gaming Lead at Google
Rafał Kudriawcew, Mobile Games & Apps Industry Head at Google