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Entrepreneur and venture capitalist Kunal Shah calls on his decades of entrepreneurial experience to discuss what he’s learned about what motivates people, and how observing trends have made him a runaway success in business. Shah also discusses the cultural differences between India and the West, the lessons he learned growing up in the family business, why he dropped out of an MBA program, strategies for decision-making, and so much more.

Shah is the founder and CEO of CRED, an Indian fintech company that serves as a reward-based credit card payments app. Shah also currently sits on the board of a variety of Indian companies and has served as an investor in dozens of companies since 2016.

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00:00 - Intro
00:27 - Lessons Kunal learned growing up
08:37 - On the fear of failure and shame
11:55 - Value vs. price
20:15 - Standardization of businesses
23:19 - What people pay for
32:51 - Who we do (and don’t trust)
34:38 - Focus in Asian markets
38:10 - Value of time in India
41:40 - Kunal’s startup journey
1:00:35 - What predicts startup success
1:06:42 - On insight
1:11:02 - Core human motivations
1:14:55 - Maslow’s Hierarchy of Needs in America vs. India
1:18:06 - On your group of friends and compounding
1:24:29 - Sharpening insight through public discourse
1:29:55 - On signaling
1:31:47 - Inner v. Outer scorecard
1:35:15 - On jealousy of different levels
1:43:46 - Most people aren’t in the truth business
1:53:45 - On getting surprised
1:55:28 - Wealthy people keep secrets
2:02:32 - On making decisions
2:18:35 - Opportunity cost
2:22:10 - on hiring high performers

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Like the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Past guests include Naval Ravikant, Daniel Kahneman, Jim Collins, Angela Duckworth, Seth Godin, Melanie Mitchell, & Esther Perel.