Shake Shack founder and CEO of Union Square Hospitality Group, Danny Meyer, is a master of hospitality. At 27, he started his first restaurant. When he first started Shake Shack, it was a small hot dog cart. Now it boasts restaurants all over the globe. Meyer reveals what it takes to build a powerful brand like his beloved Shake Shack.

--------------------------------------------------

Follow BI Video on Twitter: http://bit.ly/1oS68Zs
Follow BI on Facebook: http://bit.ly/1W9Lk0n
Read more: http://www.businessinsider.com/

--------------------------------------------------

Business Insider is the fastest growing business news site in the US. Our mission: to tell you all you need to know about the big world around you. The BI Video team focuses on technology, strategy and science with an emphasis on unique storytelling and data that appeals to the next generation of leaders – the digital generation.