Bobby breaks down why the design industry has lost touch with customers and how specialized roles in design continue to fuel the problem. He also offers a mindset change to help your business in a BIG way this year.

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AIGA is the profession's oldest and largest professional membership organization for design, AIGA advances design as a professional craft, strategic advantage, and vital cultural force.

Bobby Ghoshal is the co-host of High Resolution and co-founder of Candid Co.