In a world where viral sensations are memorialized in tweets and people claim Chance The Rapper is beginning to fall off after his debut album The Big Day received mixed reviews and sold 108,000 opening week copies, the definition of “falling off” needs to be discussed.

The simple understanding of “falling off” is an artist not hitting the heights they used to hit, either commercially or critically. The term is often applied to A-list artists by fans who have grown frustrated with an artist’s direction or critics looking to mock an artist, like people who dislike Kanye West’s music after Graduation. Those frustrations may be valid, but truly “falling off” describes a more serious decline in an artist’s career.

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Narrated by: Pro (@JaysnProlifiq)
Written by: Zander Tsadwa
Edited by: Roman Bill
Music by: Josh Petruccio

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